Liquid Investments, Inc. is a wholesale beverage distribution company that is the holding company for three regional distributors:
Mesa Beverage Co. Inc. based in Santa Rosa, California
We represent a portfolio of more than 30 international, national and local beer, energy drink and water suppliers. Liquid Investments' distributors employ over 175 people and provide service to almost 2,000 retail accounts companywide.
At Liquid Investments, our company values guide our business:
Caring: People, Community and Responsibility
Teamwork: Passion, Respect, Trust and Integrity
Excellence: Best in Class, Daily Accountability
As one of the nation's top beverage distributors, we do much more than just deliver beer. We pride ourselves on the partnerships we form with our customers and the role we play in their success. Our individual distributors are business partners, providing market insights and merchandising tailored to individual store level. We provide quick response to local issues and opportunities. We provide superior in-store execution of displays and shelf management. Going beyond the walls of the retail establishment, our reach extends into the community through local sponsorships, promotions, fairs, festivals, and special events.
One of the most critical pieces of successful product distribution is visibility of the product. The tap handle, placement of the 6-pack at eye level, and POS on the back bar or on the shelf must catch the eye of the consumer. When visibility is right, distribution works for everyone. Everything we do at retail validates the image that the advertising campaign is communicating about the brand.
Liquid Investments is built on the best quality, best-trained people. Our employees understand the beer industry and Liquid Investments' competitive position within it. They possess the ability to anticipate, support, drive and manage change and are open to innovation by generating new solutions and developing creative approaches.
Over the last three years, Liquid Investments has invested over a million dollars with our technology partners for our proprietary Sales Handhelds (MIT Systems), Drivers Handheld System (VIP), and the constant internal upgrade of our systems and people. These systems create value for our retail partners, increasing the rate of sales and dollar margins and keeping us focused on consumer information. They allow us to cooperatively manage the partnership between our suppliers and us, putting our joint dollars in the right places to achieve common objectives. Finally, we can provide better direction to our sales organization on what the priorities are by account so that we better focus our selling efforts.
Liquid Investments' portfolio represents a wide variety of national, import, craft and local beer brands, energy and water suppliers that varies by individual location. New products and brands are brought in on a regular basis to fill gaps or openings in our portfolio.
At Liquid Investments, we take great pride in the partnerships we have developed and maintain with our suppliers. We are committed to working with our suppliers to create customized go-to-market strategies that increase sales and ensure successful distribution throughout our sales territories.